ABOUT US

AURA, Established in 1996 in the city of Nis in Serbia, deals with the production and sale of cosmetics. In the 21 years of the Company’s operation, it has grown to become a leader in the production and distribution of cosmetics in the Balkans.

As part of the global expansion, Pasha Associates Limited has acquired the exclusive distribution of Aura products in the United Kingdom and Ireland.

Run by a lawyer and former professional athlete and entrepreneur in the United Kingdom, we present our unique style and work/life experience to distribute this amazing brand the the UK market. We are very excited about the future and we look forward to the exciting times ahead.

AURA’S VISION AND MISSION

AURA’s vision is to build a recognisable global brand and be synonymous for modern and top quality cosmetics. Their mission is sincere commitment to consumers through the development of modern organisational environment, knowledge and business culture, market and technological flexibility.

TOP QUALITY

We are aware that we have only one chance to win a client. That is why every AURA product must be of the highest quality. We aim to surprise our clients – surprise them by quality.

STATE OF THE ART TECHNOLOGY

AURA’s entire product range is produced from top quality materials, which has resulted in cooperation with world leaders in the field of cosmetics. Aura follow the latest technological innovations, as well as product design and cosmetics colour trends.